It all started with Miu, a rescued greyhound
Daniela Arias, founder of Miu Vinos, never intended to create a wine brand. She was simply looking to save a greyhound from abuse. What she discovered instead was a reciprocal transformation. These dogs gave her back the ability to believe, to rediscover love, and to create something entirely new together.
The story from the beginning
2016
Rescue of Miu and Esperanza. Mutual rescue is born.
2017
Rescue of Wara and Hunuc. The family is complete.
2020
Miu Vinos is born: a real story becomes a brand.
2021 – 2022
Miu Malbec is born and exported to Paraguay. Miu crosses borders.
2025
Launch of Miu Rosado. Double Gold Medal, Vinus 2025.
Second chances transform lives
The greyhounds taught Daniela that even after the pain, it is possible to choose to trust, to love, and to be reborn. When you give love to a rescued greyhound, you receive infinitely more than you give. When you choose a brand with an authentic purpose, you get something that goes far beyond the product.
That philosophy is Miu Vinos: honoring life, embracing rebirth, and transforming love into purpose.
Greyhounds today
Thousands of greyhounds fall victim to human neglect every year. Exploited in illegal racing and indiscriminate hunting, they are mistreated and abandoned once they are no longer of use.
Miu Vinos raises awareness about their situation. Every bottle sold is an opportunity to tell their story. Every conversation opens the possibility for someone to adopt, donate, or simply understand.
Reciprocal rescue does not end with Daniela and Miu. It is replicated with every person who chooses this brand.
This story is your most powerful sales tool. It is simple, moving, and real. Your sales team will tell it naturally because it connects. Your consumers will share it because they support the cause.